Apple Logs Record Quarterly Smartphone Shipments

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Apple Incs smartphone shipments jumped 22 to record levels in the fourth quarter, making it the worlds biggest seller, while those for Huawei plunged as U.S. sanctions took effect.

An expanded number of models and a new look for the iPhone 12 lineup, Apples first 5Genabled devices, tapped pent up demand for upgrades, especially in China.

Shipments hit 90.1 million phones, a record for any quarter, giving it global market share of 23.4, data from research firm IDC showed.

In China, Apple seized the perfect opportunity to capture Huaweis market share in the high end, when the latter has essentially not enough supply even though demand for the brand is still there, said Nicole Peng, who tracks Chinas smartphone market at Canalys.

The data comes on the heels of Apple reporting record holiday quarter sales on Wednesday, with overall revenue crossing 100 billion for the first time. Revenue in Greater China, which includes Hong Kong and Taiwan, surged 57.

For a graphic on Apples iPhone business rakes in record sales

We had two of the top three selling smartphones in urban China, Chief Executive Tim Cook told Reuters in an interview, adding that upgraders in particular had set an alltime record in China.

As is often the case in the fourth quarter when it launches new products, Apple took the top spot from Samsung Electronics. The South Korean firm saw a 6.2 yearonyear increase to 73.9 million devices, giving it market share of 19.1.

Huawei Technologies Co Ltd,…

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